Seriously, no animals are harmed in the harvesting of deer velvet, much like dairy farmers, deer farmers have a vested interest in keeping their stock alive and healthy.

The removal of the antlers (velvet) is done by trained specialists who are conscious of the animal’s welfare and are careful to ensure maximum antler re-growth in the following season.

Deer Velvet is unique – it is the only organised mammalian tissue that completely re-grows, every year! Starting in late spring, the antler is fully mature after 120 days but it is usually removed mid-way through, before it has completely calcified and become a weapon used for ‘rutting’. Autumn is the season when the stags become aggressive and compete with each other for hinds. At around 60 days the rate of growth is extraordinarily rapid (up to 2cm per day) and requires specialised and potent biochemicals (which the deer produce naturally) to allow such growth. Deer Velvet is a completely renewable resource.

Free to range in the natural pastures of Southland, New Zealand, Red deer and Wapiti (or elk) thrive on the unpolluted grasses in this pristine environment. New Zealand’s positively regulated deer industry is trusted for its commitment to farming excellence. The emphasis on animal welfare and management, ensures traceability and sustainability. In addition, the deer products are harvested under strict conditions to protect and promote animal well-being. The fresh deer velvet is processed using sophisticated freeze-drying techniques to capture this health-promoting remedy in its premium state. The quality and potency of this high grade deer antler powder is assured because no heat treatment is used at any stage. This is how we can offer the best that Nature can provide; pure, natural ingredients.

Used for over 2000 years by Eastern cultures, deer velvet is an effective treatment for a wide range of conditions, which is why it is most commonly referred to as a general health tonic. Improved sexual function is one of the many purported benefits and only serves to add to the rich history of this remedy. More importantly, perhaps, recent scientific research lends validity to the traditional wisdom. Numerous studies have demonstrated that deer velvet has anti-inflammatory properties and may benefit immune function, joint mobility, wound healing and nerve function. Such properties make it a powerful source of nutrients which are useful in the treatment of osteoporosis and other age-related diseases. Elderly, mature, young and active people will all equally benefit from the increase in energy and athletic performance this natural substance can offer.

Deer Velvet contains proteins, vitamins and minerals, and substances like chondroitin sulphate and anti-inflammatory fatty acids which can improve joint mobility, muscle strength, endurance and recovery.

Remember; no animals were harmed in the making of this product!

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